A Private Proposal · Prepared for Divine AfterCare

Your website is already built. And it's live.

This is not a pitch for something I might make. It is a finished, hand-built, search-optimized website, already deployed to your own domain. Read on for exactly what it is, why it is built the way it is, what it will do for you, and what it costs. Everything, in plain numbers.

Prepared by
Paul Von Rieter
For
Jessica, Divine AfterCare
Live preview
By private link
Total to deliver
Under $1,000
I

Where things stand

Most proposals ask you to imagine. This one asks you to look.

Your site exists. It is live right now at a private preview link, hosted on the same global network that serves some of the largest sites in the world, with its security certificate, your founder video, and every section in place. Before you read another word, open it on your phone. That is the real product, not a mockup.

What follows explains the parts you cannot see by looking: the way it is engineered to be found on Google, the way every section is built to turn an anxious, high-net-worth woman into a booked client, and why that combination is worth far more than the number at the bottom of this page.

1 file
Hand-coded, no template, no bloat
<1s
Typical load on the edge network
100%
Mobile-first, the way she browses
$0
Monthly platform or hosting fee
II

Why it is built the way it is

Every choice on this site is a marketing decision wearing a design.

Divine AfterCare sells one thing above all: the absence of fear. The client is a discerning woman, often the wife or partner of a high-net-worth man, recovering from an elective procedure she may not want anyone to know about. She is anxious, she is private, and she is accustomed to the very best. A generic medical-template site quietly tells her this is not for her. This site was built, top to bottom, to tell her the opposite.

The design is the trust

The look is drawn from the codes of ultra-luxury: the restraint of an Aman resort, the typography of a couture house, warm coastal neutrals rather than clinical blue. Stanford research found that 75% of people judge a company's credibility on design alone. For a woman deciding who she will let into her home at her most vulnerable, the design is not decoration. It is the first proof that she is safe.

Every section is engineered to convert

Nothing here is filler. Each piece exists because it moves a specific, nervous, high-value buyer one step closer to picking up the phone.

III

What Google sees

A beautiful site that cannot be found is a secret. This one was built to be found.

Most sites in this space are built on Wix, Squarespace, or a recycled WordPress theme. They look acceptable and they perform terribly where it counts, because they ship a heavy, generic, slow page that Google has been trained to rank beneath faster, cleaner, purpose-built ones. Google has said plainly that page speed and mobile experience are ranking factors, and that 53% of mobile visitors abandon a site that takes longer than three seconds to load. Speed is not a nicety. It is traffic.

Your site is hand-written as a single, semantic, lightning-fast page and served from Cloudflare's network of data centers in over 300 cities. It is structured the way a search engine wants to read it.

What Google checksA typical Wix / template siteYour Divine AfterCare site
Load speedHeavy scripts, 3 to 6 secondsHand-coded, typically under 1 second
Mobile experienceRetro-fitted, often clumsyDesigned mobile-first from line one
Page title & descriptionFrequently blank or genericWritten for "Newport Beach & Beverly Hills" intent
Image alt textUsually missingDescribed on every image
Clean code Google can readBuried in template markupSemantic, purpose-built HTML
Local intentGeneric "areas served"Built around the California Riviera by name
Monthly fee to keep it online$16 to $49 every month, forever$0. Hosting is free on Cloudflare

This is the part you cannot see by looking, and it is the part that quietly decides whether a woman searching "private nurse after plastic surgery Newport Beach" ever finds Jessica or finds someone else. The foundation is already in the build. The optional SEO add-ons below pour fuel on it.

IV

Why this is not what she would get anywhere else

It is worth being honest about the alternatives, because they are what makes this offer make sense.

The same scope, elsewhereWhat it usually costsHere
Custom luxury design (no template)$3,500 to $8,000Included
Mobile-first build, every section$1,500 to $3,000Included
Technical & on-page SEO foundation$750 to $1,500 + monthly retainerIncluded, no retainer
Custom interactive tools & animation$1,000 to $2,500Included
Deployment, domain, SSL, hosting setup$300 to $600Included & done
Comparable agency total$7,000 to $15,000+$900

A freelancer on a marketplace will hand her a $500 template that looks like a thousand other clinics. An agency will quote five figures and a monthly retainer. The DIY route costs her a hundred hours she does not have and still looks built by an amateur. What is on the table here is agency-caliber work, already finished, at a number she can actually say yes to, because the relationship behind it is real.

V

An honest word about the photography

Every image on the site today is an unlicensed placeholder.

The photographs you see now are there to show the design working. They are not licensed for commercial use and they must be replaced before the site is promoted publicly. This is normal at this stage, and it is the one thing that should never be glossed over in a proposal. It is handled below, three ways, at three price points.

You have three honest paths, and they can be mixed:

Pricing for all three is in the à la carte menu below. Until images are licensed, the site stays in its private preview state.

VI

The investment

One number to deliver the site. Everything else is optional, and yours to choose.

The Delivery

Your site, finished and launched

$8,000+$900The complete website. Under one thousand, all in.
  • The full custom site exactly as built: every section, the interactive recovery planner, the day-by-day timeline, the founder video, the surgeon page
  • Mobile-first across every screen size, tested on phone, tablet, and desktop
  • The complete on-page SEO foundation baked in
  • Deployed to your domain on Cloudflare's global network, with SSL, already done
  • Two full rounds of revisions after you review it
  • A recorded walkthrough so you understand what you own
  • You own all of it, outright. No platform lock-in, no monthly fee to keep it online
Simple terms: $450 to begin, $450 at launch. Hosting is free on Cloudflare and stays that way. This price holds for 30 days from the date above.

À la carte, only if you want it

The site stands on its own at $900. These are the sensible next steps, priced individually so you take only what you need, when you need it.

Add-onWhat it doesPrice
Email on your domainA professional inbox at hello@divineaftercare.com instead of a gmail address. Forwarding setup, or a full mailbox.$75 setup
mailbox $150 + ~$7/mo to Google
Extra revision roundBeyond the two included, a further consolidated round of changes.$95 each
Google Business Profile + local SEOSet up and optimize the listing that wins the map, the highest-intent traffic there is.$175
Search Console + analyticsSo you can see exactly who finds you and how. Configured and explained.$75
City landing pageA dedicated, SEO-tuned page per enclave: Newport Beach, Beverly Hills, Laguna, and more.$120 each
SEO resource articleA genuinely useful, search-optimized article that pulls in women researching recovery.$95 ea · 5 for $400
Secure booking & enquiry backendWire the enquiry form to send real, private submissions, handled in a HIPAA-aware way.$250
Legal pagesPrivacy, Terms, and a HIPAA notice, drafted to template. Attorney review recommended, separate.$95
Care & updates planOngoing changes and monitoring. Light, request-based, or standard with monthly attention.$45/mo · $120/mo

Imagery licensing

OptionBest forPrice
Close-match licensed stockMost interiors and lifestyle shots, properly licensed.$25 to $95 / image
Curated licensed packDressing the whole site in one cohesive, fully-licensed set.$250 to $450
Premium / editorial matchThe striking, hard-to-license editorial shots. Priced honestly, case by case.$150 to $500+ / image
Commissioned shoot, art-directedReal photos of you and your team. Best for trust and SEO. Photographer's day rate separate.$200 direction

You do not have to license everything at once. We can launch with a clean, affordable licensed set and upgrade to commissioned photography when the bookings are rolling in.

VII

How it finishes from here

Because the hard part is done, the path to launch is short.

Step one

You review

Open the live preview, sit with it, and send one consolidated list of any changes. We have two rounds built in.

Step two

We license the images

You choose your photography path from the menu above. I swap the placeholders for licensed or commissioned images.

Step three

We add your extras

Email on your domain, the secure form, Google Business Profile: whichever à la carte pieces you have chosen.

Step four

We go public

The final balance is due, the placeholders are gone, and Divine AfterCare is open for business and built to be found.

Feedback delays move the date, never the price. The number you see is the number you pay.

VIII

Questions you might have

Why is it only $900 when an agency quotes five figures?
Two reasons. The work is already done, so you are not paying for a discovery phase, account managers, or a sales team. And the relationship behind this is real, which is exactly why the number looks the way it does. The quality is not discounted. The overhead is.
Do I actually own it?
Completely. It is your domain, your Cloudflare account, your files. There is no platform that can hold your site hostage and no monthly fee to keep it online. If you ever wanted to take it elsewhere, you could.
What is the deal with the photos again?
Everything you see now is an unlicensed placeholder, there to prove the design. Before the site is promoted, those images are replaced with properly licensed stock, premium licensed shots, or real photography of you and your team. It is priced three ways in the menu, and the site stays private until it is handled.
Can I edit it myself later?
For day-to-day changes, the care plan or a quick à la carte edit is the simplest route, and I am one message away. Because it is hand-built rather than locked inside a page-builder, changes are clean and fast.
Will it really rank on Google?
The foundation that Google rewards, speed, clean code, mobile-first, proper titles and local intent, is already built in, and it is genuinely better than what most competitors ship. Ranking also depends on time, reviews, and the optional SEO add-ons that compound it. This site gives you the strongest possible starting line.
What is not included in the $900?
Image licensing, email setup, the secure form backend, ongoing changes, and any add-ons from the menu. Those are kept separate on purpose, so the delivery price stays honest and under a thousand dollars, and you only pay for what you choose.
The next step

Reply with a yes, and we set a launch date.

Look at it on your phone first. Then tell me which add-ons, if any, you want alongside the build, and we begin.

See it live, one more time